Public relations people have to switch gears throughout the day. It is very rare that I have the luxury to work on one project without having to switch to another. Sometimes because the phone rings and crisis ensues and sometimes simply because I have to step away and let my efforts come back to a simmer. Bottom line, for me, it helps if I am in the right mood to work on a project. Sometimes I have to turn to external forces to help me.
Everyone has their tricks for doing this effectively. For me it is music. Thank God for Napster! Working on a issue that you want people to take up arms about - Rage Against the Machine (Terror rains drenchin', quenchin' tha thirst of tha power dons - makes me mad just thinking about it). Working with an angelic group - Leonard Cohen (Now I've heard there was a secret chord that David played, and it pleased the Lord). Just need to be creative - hmmm, so many to choose from. Muse is my immediate favorite but don't get me started surfing through the recommended tab. (confession time - I am forever stuck in the 80's and 90's music scene)
Here is the irony... When I read a well written press release, message point, article, etc. - I hear music. Not real music, but the sense of it. Read something poorly written, I cringe as fingernails are run across a mental blackboard and the mic spews forth screeching feedback. Not pretty to say the least.
Nothing stirs the soul like music and I am forever grateful for that.
What works for you?
