I love headlines like the one above. How can you resist not reading. It's like looking down at a gallon of milk past its expiration date - your gripping hand brings it close to your nose. No difference. We know what we are about to read/smell won't be good for our senses.
"Branding is Dead" is the new book from Jonathan Salem Baskins in which he argues that, you guessed it, branding is dead.
"Sure, we need to know about the stuff we want to buy, but the billions of dollars spent on logos, sponsorships, and jingles have little, if anything, to do with actual consumer behavior. For example: Dinosaur-headed execs in Microsoft ads didn't help sell software. Citibank's artsy "live richly" billboards didn't prompt a single new account. United Airlines' animated TV commercials didn't fill more seats on airplanes."
Best of all, we've got multimedia:
My book is on its way and I will keep you posted.
