Multimedia On the Cheap

How expensive and time consuming is it to shoot a video and post it to the internet?

• Camera - Flip $145
• Time - From beginning to end, including editing of the video and uploading, 20 minutes
• Youtube to host - free
• Blog to post - $89 per year (I pay for mine but others are free)
• Knowledge to make it all work - very, very little

Let me offer an example - I turn on my camera, hit the record button, Mr. Paul walks into my office, I ask him a question, he answers, it's over. End result is below -

Is it pretty? The answer to that question is in the eye of the beholder but my opinion is, in today's world quality of video isn't as important as content. Regarding the video above, add a little more light, bring him in closer, etc. and the quality of the video will be improved. We did this on the fly, tripod on my desk, Germaine off to the side, etc.

Is it effective? Again, what are you trying to achieve? An on the fly introduction placed on the front page of your online portfolio which welcomes the PR firm you just interviewed with to your site - yes, very effective.

Just some thoughts off the top of my head. More to come, I promise.

Comments

[Germaine Paul]

Bill,

After watching the video, I thought to myself? This is an effective means of communication, especially with potential employers. With the growth of social media it's important to remain on the cutting edge in the PR industry. It's a great way to show your versatility to employers. Love it.

Best,

GPaul